Public Relations, in general is underused and underfunded, so in the midst of the legal world’s struggle to reinvent itself, social media as a PR tool is under used.
Based on what I’m seeing, there are a lot of legal marketers out there who don’t seem to understand the principles or ethics of the discipline. So, here are some rudimentary rules to keep in mind:
- Earned media is not paid media: Honestly, any place that will take cash for editorial credit, really isn’t worth your time and isn’t credible. What
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It’s great to see you are helping me spread the word Anthea… share it as much as you’d like. My life and deeds are about sharing and giving.