On Thursday, March 22, Jamaicans of talent got the green light from Heineken in the newly launched exclusive competition, ‘Heineken Inspire’, geared at developing Jamaican talent.
In follow up to Heineken Green Synergy, the competition is done in four categories and according to county manager, Bob Sprengers, the former event had set pace to host this event to showcase Jamaican talent.
In a Gleaner report, Bob Sprengers, is quoted as saying…
“Heineken Green Synergy was a great platform. Jamaicans have so much more to offer in terms of talent and culture, so we are trying to get something new that is broader in scope because we are trying to get the best out of everybody.”
The four categories are art, fashion, music and human photography. Pieces can still be submitted via the Heineken Inspire page at facebook.com/Heineken and each ‘competitor’ is required to get as many likes as possible for their pieces after which they will be judged.
The winner will be selected in a follow-up event in April and receive prizes including the opportunity to showcase the winning piece.
Hundreds of patrons matted the lawns of Devon House last Thursday despite the rains and appreciated the well organised technical event.
Selector DJ Nicco livened the night with popular dancehall hits including the Overproof rhythm, Mr Vegas’ Bruck It Dung, Konshens’ Gyal a Bubble. Meantime patrons were shown artwork already submitted, and given chit chat about inspirations.
Reggae artiste Protoje brought the launch to a close by singing popular songs such as Rasta Love and Jamaica.
“It’s the first year of the competition and it feels so good. There is so much creativity and everybody is elated. On the Internet, people are already putting things up. Even for the huge turnout today I’m amazed,” Sprengers is reported as saying in the Gleaner article.
A Heineken-inspired dress made from glass and Heineken bottle stoppers by fashion designer Ashley Martin was on display, and dazzled many.
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