Assassin offers the Theory of Reggaetivity

The Theory of Reggaetivity to be released February 19th is a pivotal album in the discography of Assassin a.k.a. Agent Sasco. For the past 15 years, the Jamaican vocalist has earned credibility through his dense catalogue of dancehall hits (spanning over 300 singles) and more recently for his hip hop collaborations (including Kanye West’s “I’m In It” and Kendrick Lamar’s “The Blacker the Berry”). On his new third studio album, the vocalist goes back to dancehall’s foundation and expands his reach to reggae – delivering his most honest record that parallels his maturation over the past 10 years. In contrast to Assassin’s more dancehall-driven releases – Infiltration (2005) and Gully Sit’n (2007) – The Theory of Reggaetivity’s foundation is purely reggae.

“The Theory of Reggaetivity is my musical study of the principles of reggae music. What makes reggae … reggae? What are the birth marks, the unique, distinguishing characteristics of the music? I like the idea of a theory because it’s a supposition, therefore it leaves room for improvements and amendments. Like with all learning it does not propose that one knows all there is to know on the subject and leaves room for expansion,” says Assassin.

The album’s title, a play on words, makes a nod to Einstein’s Theory of Relativity. Setting the tone of the album, the title track and “Reggae Origin,” examine the birth of reggae beyond its pioneers. Assassin’s description is more scientific because he questions the possibilities of reggae playing a role in the Big Bang and the vibration of weather patterns as the building blocks of the genre, which inherently are building blocks of life.

Given reggae’s reputation of being by the people and for the people, he carries the tradition of a messenger by reaching people on a human level, incorporating more live instrumentation and harmonizing than he has done on any of his previous material. Assassin portrays the genre as a complex subject that is not just a medium of expression, but also a soundtrack of motivation (“J-O-B”), struggle (“No Slave” feat. Chronixx), achievement (“Stronger”), love (“Crazy” feat. Elesia Iimura) and celebration (“Feel Highrie”). Assassin, who got his name by annihilating any competition with his lyrical wordplay, also stays true to his crafty lyricism – evident on the album’s first single “Mix Up” off of Ranch Entertainment’s Heaven Bless riddim.

Agent Sasco aka Assassin – Mix Up Official Video
Watch video: https://youtu.be/rthJyGbfYRM
From Los Angeles to New York to Kingston – Assassin recorded the album across the globe and worked with a variety of producers – Niko Browne, Diggy British (Protoje), The Drum Keyz, Theo Butler, Sting International, MLMG, Sound Cheq, Silly Walks, W. Thompson and Chimney Records – to provide a live music texture of majestic trumpets, and heavy one-drop bassline rhythms reminiscent of the style pioneered by the genre’s legends like Bob Marley, Peter Tosh and Dennis Brown. Assassin also co-produced “Day In Day Out,” “J-O-B,” “Africa” and “Crazy” under his Sound Age Entertainment.

Pre-order The Theory of Reggaetivity now:
https://itunes.apple.com/album/theory-of-reggaetivity/id1078687919

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