Travelling the ATI memory lane party series

The mega-sized crowds that pour out their annual love and loyalty to the ATI Party Series is deemed a just reward for the ATI team of promoters who can testify that it was never an easy road , but nevertheless, an interesting journey started eleven years ago.

When CEO of Absolute Entertainment Alex Chin sat down just over a decade ago to think about it, although he knew it would become grand, he could not at the time picture how monumental the ATI movement would eventually become.

According to Chin, the absolute concept was arrived at using Brand Jamaica as the stage. He knows Jamaica as the country famous for giving the world many absolutes; absolute athletes, absolute thinkers, absolute vacations, so it was only by natural progression that there could be the Absolute party experience. Chin envisioned this as the ultimate experience from which all other parties should and would be judged. The location, the music, the food, and even the promoters themselves had to be selected from an elite group to ensure Chin would build the ultimate brand.

With this in mind, he set out to organize the first ATI which admittedly was a novel concept, unknown and untested in the Jamaican landscape. At that time, the idea of a marathon series of parties with non-stop entertainment was virtually unknown. Despite this however, the idea was also the solution to the craving of hundreds of Chin

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