Of Artist(e) Development and Loyalty writes Jamaican lawyer

lloydstanbury


It is often said, in entertainment circles, that the business of music is 90% business and 10% music. There are however arguments for and against this proposition. What is not debatable however is the fact that it takes a whole lot of dedicated time and financial investment to create a successful recording artiste.
Artist/Artiste development is a process that requires very significant investment in image building, inclusive of the production of appropriate promotional music videos and other publicity materials such as biographies, press releases and promo photographs for media circulation. In the music business the process of recording and music distribution is also very time consuming and expensive, and as we all know, no artist can make it without releasing recordings that are well promoted and that grab the attention of the public. In order to enable an artist to be creative and productive it is also sometimes necessary to provide support for the artist

Author Profile

lloydstanbury
I am an entertainment attorney and music business consultant with over 25 years experience in areas such as intellectual property law, entertainment contracts, event planning and artist management. My activities include international recording, music publishing, performance and media contract negotiations, lecture presentations and arts and entertainment industry research. Co-founder and former vice-chairman of Grove Broadcasting Company/IRIE FM, the world

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